Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Types of Digital marketing:
1.Search engine optimization(SEO)
2.Search engine marketing(SEM)
3.Social media marketing(SMM)
4.Content marketing
5.Email marketing
6.Online advertising
7.Landing page marketing
8.Smartphone marketing
9.Affiliate marketing
10.Viral marketing
Search Engine Optimization
Search engine optimization (SEO) is probably the first thing that comes to mind when people think about different types of digital marketing. Online businesses basically live at the mercy of Google, Bing, Yahoo, and other search engines. If you are doing SEO right you can attract significant organic traffic to a website. The goal of SEO is to optimize content in a way that makes it appear among the first results on a search engine result page(SERP).
SEO contains 3 steps:
1.Keyword Research
2.Onpage Optimization
3.Offpage Optimization
Keyword Research
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.Keyword research isn't just about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole.
Onpage optimization
it is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Some tags we using during onpage optimization
About tag:
TITLE TAG: Title tags are displayed on search engine results page as the clickable headline for a given result, and are important for usability, SEO and social sharing. The title tag of web page is meant and concise description of a page’s content. There are no exact character limit, because characters can vary in width and Google’s display titles max out at 600px.
Description: The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates. Optimizing the meta description is a very important aspect of on-page SEO.
Heading tag: </h1> is the first heading which is critical for any web document and <h6> is the least important heading that holds very less importance in a web document as compared to other heading tags.
Heading Tags come with various attributes to make user-friendly websites but Search Engines use these defined headings solely to index the structure and content of web documents including blog posts.
In other words, you can say that Heading Tags are used to show the web document structure
Image tag:An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store's search engine ranking.
Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve this by providing text which is read by the search engines.
Content: Content in SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website.Quality content writing is the most important part of your SEO. With quality, SEO-friendly formatting is very important because the Google algorithm looks for important words at particular places on your web page or blog post. Now coming to the “content” part of writing search engine friendly content.
Technical seo:Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.
Parts of technical seo:
1.HTML: for users
2.XML: for crawlers
3.Robots.txt
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