Every e-retailer executes a plethora of tasks a day that individually don't take much time. However, when put together, the quantity of your time consumed is critical enough to devour productivity and growth. The foremost important thing that you can save in your business is time. The time spent on repetitive, standard tasks is often held by automating those tasks. This saved time is usually spent on executing what's more important.
What exactly is eCommerce Automation?
eCommerce automation is nothing but fixing tools to perform tasks instead of trying to manually. No doubt, some errands need human inputs, but an outsized portion of them are performed during a consistent fashion day-in-day-out and may be automated to save lots of time. The first objective of automation is to extend human productivity and efficiency.
Why is eCommerce Automation essential?
A lot of tasks concerning the eCommerce operations involve constantly monitoring and collecting information, finding specific parameters, then acting upon them by following a particular procedure. For example, sending triggered e-mails, flagging orders, adding customers to particular segments, creating a database of the latest subscribers, etc., requires tons of labour and consumes time. Once you're done delegating these tasks to your automation tools, a radical follow-up is necessary to trace those activities' success rate.
Complete automation provides a way for the software to handle all this data and proceed accordingly, without you wanting to intervene once you've set it up. These activities are set in motion, tracked, reset constantly, and it's nearly impossible to handle all of them manually.
To put it broadly, here's why eCommerce automation is essential:
Saves Time
The most apparent benefit to eCommerce automation is that the amount of your time it frees up for you. When the software is handling the menial part of the workload, you'll specialize in growing your business and attract your customers.
Accuracy
Generally speaking, consistency and accuracy are related benefits. Since you're letting a computer handle these tasks, you'll be assured that they'll be handled appropriately and consistently. With automation, you found out the studies consistent with how you would like them to be performed, and then the software takes care of it for you. Contrast this to manual work, during which you'd continuously got to keep track of which procedures to follow and when always with the likelihood of human error.
Automation in eCommerce allows you to run your business more professionally while easing several burdens. You'll be ready to devote some time where it truly matters and supply the human touch where it's needed.
Here are the aspects of your business, which will be seamlessly sorted through eCommerce automation-
- Inventory management
- Accounting and book-keeping
- Marketing (customer follow-ups, social media, e-mails, surveys, etc.)
- Order fulfilment ( WMS, carrier selection, etc.)
- Shipping (tracking, speed delivery, etc.)
- Customer service
- Returns and refunds
- E-mail marketing for cart abandonment
- I am sending transactional e-mails regarding Order Receipt, Order Confirmation, delivery e-mails, etc.
- Re-engagement e-mails
- Analytics and data collection
- Workflow management
As businesses grow, it's practically impossible to manage every task manually. It is not only time-consuming but also leaves chances for human errors. Both can hinder the experience a customer gathers on your online store, hence, hampering general customer retention.
When to automate your tasks?
Automation works on predetermined criteria. Therefore, it's essential to categorize tasks that will be automated or not. Routine tasks or activities which follow a selected workflow are often automated. Actions that need personalization or our situation-specific are best handled manually.
Automating eCommerce: How to go about it?
Customer Engagement and knowledge
Customer experience is one of the foremost crucial parts of handling an eCommerce business. From visitors navigating around your website to customers asking queries, customer experience has got to be immaculate. The sole possible thanks to consistently deliver a top-notch customer experience is automation.
Rewarding your high-valued customers: This is often an excellent technique to retain customers, especially those that are valuable to your business. You'll automatically add a present card for those making a sale above a particular price threshold. You'll also offer discounts or free delivery. There are tools available that allow you to segregate customers supported their lifetime spend then you'll send them e-mails with the rewards. It's estimated that if your customer retention rate increases by 5%, your profit margins will land anywhere between 25-95%.
Sync all customers to your newsletter list: All of the highest eCommerce platforms – including WooCommerce and Shopify – have native integrations with Mailchimp. So if you're using the favoured e-mail marketing tool to send your newsletters and e-mail marketing workflows, confirm to sync your account. Integration with Mailchimp can automatically pass the e-mail addresses of shoppers who show interest in your e-mails into a specified Mailchimp list, so you'll keep them updated together with your latest products and offers.
Customer Engagement Software: An honest customer engagement software will help you engage customers throughout the buyer's journey and even collect feedback after a successful transaction. Here'sHere's what you'll do with customer engagement software:
- Track your visitors in real-time
- Handle queries with both human agents and chatbots
- Collect feedback via a survey bot
- Assign tickets to team members
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